Art & Craft Show Tips of the Trade Volume 1:
April/10/2008 07:15
Promotional Items/Advertisement/GiveAway
Items:I always bring tons of business cards,
a “find me” flyer - upcoming shows, etc,
some pinback buttons customized to my brand
name/url/etc, people like giveaways, it’s up to
you if you want to put them out and let people help
themselves, or wear a button or sticker that says
“ask me for a freebie!” or something like
that. It’s always good to engage your customer,
and that’s a great ice breaker.
Hold a contest for your buyers. Bring a notebook where your buyers put their name/email/address and at the end of the show, pull a name from the buyers and give them a prize. Let it be a gift certificate to your store, or something little, whatever - you’ll have to mail it to them, but now you have a bunch of names for your mailing list where you can alert them occasionally of new products, upcoming shows, etc. Please be courteous when emailing people though, once a month is the absolute most I ever email, otherwise you loose their interest! Have a place where non buyers can sign up for a mailing list as well, if they’re interested! I try to save the contests just for my buyers though.
Display Your Prices!
I have found that people do not like asking “how much is this?” once, better yet more than once. This is not the way to engage your customer in conversation. If you have something that you don’t want to mark a price on every single piece (like, I sell magnets, mirrors, buttons) put them together in a basket with a sign that says “Magnets $5” or something. Or have a “Everything on this table $20”
Hold a contest for your buyers. Bring a notebook where your buyers put their name/email/address and at the end of the show, pull a name from the buyers and give them a prize. Let it be a gift certificate to your store, or something little, whatever - you’ll have to mail it to them, but now you have a bunch of names for your mailing list where you can alert them occasionally of new products, upcoming shows, etc. Please be courteous when emailing people though, once a month is the absolute most I ever email, otherwise you loose their interest! Have a place where non buyers can sign up for a mailing list as well, if they’re interested! I try to save the contests just for my buyers though.
Display Your Prices!
I have found that people do not like asking “how much is this?” once, better yet more than once. This is not the way to engage your customer in conversation. If you have something that you don’t want to mark a price on every single piece (like, I sell magnets, mirrors, buttons) put them together in a basket with a sign that says “Magnets $5” or something. Or have a “Everything on this table $20”
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